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ATARI & KEEN GAMES SERVES UP ‘WHAT’S COOKING? WITH JAMIE OLIVER

Atari & keen games to bring renowned cook Jamie Oliver and his delicious, creative cooking to Nintendo DS in October 2008

LYON, FRANCE – 15 July 2008 – Atari (www.atari.com) & keen games serves up a treat with the announcement of What’s Cooking? with Jamie Oliver, the first video game to feature international cooking star Jamie Oliver and his delicious, world-renowned recipes, scheduled for release exclusively on Nintendo DS™ for Christmas 2008. What’s Cooking? with Jamie Oliver walks players through virtual and real-life cooking situations, from shopping to chopping, dressing the dish to serving up meals.  The portability of Nintendo DS means Jamie Oliver is with you every step of the way to offer help and inspiration at the supermarket, in the kitchen, on the barbecue or wherever you feel like cooking up a storm.  Turn your hand to some delicious real cooking with the interactive cookbook, stuffed with 100 original Jamie Oliver recipes, mouth-watering photography by David Loftus of the quality we’ve come to expect from Jamie’s books, and featuring voice recognition leaving hands free to concentrate on the cooking. The interactive shopping list automatically saves ingredients from chosen recipes (either Jamie Oliver’s or your own creations) and organises them by food type making trips to the supermarket a breeze.  You can add any other items you want to the list using the keypad or text recognition.  In the spirit of Jamie Oliver’s books and TV shows, the creative cooking mode encourages players to get stuck in using hundreds of hand-picked ingredients to create their own dishes  Up to 100 of your own unique recipes can be saved on the Nintendo DS to be recreated in the kitchen later and shared with friends and family using the Nintendo® Wi-Fi Connection. The cooking games offer fun for everyone with a series of recipe challenges using the stylus to chop, stir and serve in a variety of virtual real-time 3D kitchen settings.  Challenge your friends and family to a cook-off or beat the clock, all the while keeping quality and taste in mind on your way to becoming a top chef. “I really want to get as many people as I can cooking simple, tasty food, so I’m really excited about bringing a book’s worth of my recipes to a game for the first time,” said Jamie Oliver. “You can cook my recipes for real at home or in the game’s 3D kitchens, but what’s brilliant is that you can come up with your own recipes then share them with your mates and family over wi-fi. Lovely.” “What’s Cooking? with Jamie Oliver will be the most complete cooking game and it’s great to have Jamie Oliver on board with his wholesome recipes and passion for life,” said Cyril Voiron, VP Brand Management, Worldwide Publishing, Atari.  “What’s Cooking? with Jamie Oliver is a great game for Nintendo DS as it appeals to players of all ages within the family, be it the everyday adult cook or the budding child chef, which is a perfect fit with Nintendo’s phenomenal DS audience.” What’s Cooking? with Jamie Oliver is scheduled for release across Europe in October 2008.  For information on Jamie Oliver, please visit his official website at www.jamieoliver.com